Instagram Will Enable New Advertisers to Create Ads Without Linking to a Facebook Page

“You can now create Instagram ads without having a presence on Facebook. If you are promoting a post from your Instagram business account for the first time, you won’t have to connect to a Facebook ad account or Facebook Page.”

Here is how:

1 Go to your profile

2 Tap the post you’d like to promote

3 Below the post’s image, tap ‘Promote’

4 Fill in the details of your promotion by setting things like ‘Destination’ (where to send people), ‘Audience’ (who you want to reach), ‘Budget’ (how much you want to spend daily) and ‘Duration’ (how long you want your promotion to run). Tap ‘Next’ once you’ve completed these details

5 To complete your promotion, tap ‘Create Promotion’ under ‘Review’Instagram notes that the option will only be available to new Instagram advertisers in the US and Turkey at this stage.

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