Facebook’s Removing its 28-Day Attribution Model for Conversions from Ads

September 30, 2020 / All Digital News, Tips & Tricks / By Tessa D.

Facebook is removing its 28-day attribution window option for Facebook ads, which will limit advertiser capacity to track campaign performance.

source https://www.socialmediatoday.com/news/facebooks-removing-its-28-day-attribution-model-for-conversions-from-ads/586102/

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